We Appraise Both Businesses and Real Estate

 

Sales and Marketing:

Marketing includes everything done in order to get potential customers (including repeat business with existing customers) to do business with your company.  There are numerous methods and strategies that can be used to market your business.

The key to successful marketing and thus developing a business’s sales is to develop a good marketing plan based on effective market research.  This process does not have to be long and expensive in order to be effective. 

The “Field of Dreams” concept of “If you build it, they will come” philosophy just does not work in today’s business climate!

The following are some of the key concepts that should be considered: 

bullet    Effective Market Research

                ·    Who are your potential customers?
                ·    Where are they located?
                ·    How do you identify and qualify potential customers?
                ·    Why do customers buy your products and/or services?
                ·    What is your competition doing?
                ·    How can you improve on what your competition is doing?
                ·    Are their any niches not being served?
                ·    How can your potential customer’s needs be met?

bullet

         Your Marketing Plan

                ·    What is the purpose?  What should the marketing plan accomplish?
                ·        How will your products and services meet the needs of your customers?
                ·    What strategies can be employed to develop long term relationships with customers?
                ·    What is the niche or niches that your company has defined and will serve in the industry?
                ·    How will customers see your business?
                ·    What specific marketing tactics including advertising will you use to reach customers and
                       potential customers?
                ·    How will you measure the success of your marketing plan?
                ·    How much will you spend on marketing?   
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Publicity and Promotion

                
                ·    Do you have an effective website? 
                ·    How can your website be improved and used to generate customers?
                ·    Do you have effective brochures or other product/services information?
                ·    Do you take advantage of trade shows and other demonstration opportunities?
                ·    Do you have an effective advertising program?
                ·    Press releases, speaking opportunities
                ·    Newsletters
                ·    Do you use effective premiums?
                ·    Are your sales people effective?  Do they need training?

Give us a call for a free initial consultation and a quote for services tailored specifically to your company’s needs.